Mr Muradul Islam, a legend renowned as an oud virtuoso, the visionary founder behind the illustrious Reeh Al Madinah brand. He is well-known for his lavish endeavours in acquiring the rarest, most sumptuous natural ingredients, sparing no effort to guarantee that every minuscule element infused into your perfume contributes a multifaceted, otherworldly essence, enhancing your connection with fragrance. His journey began in 1991, when he first set foot in Abu Dhabi. Surrounded by individuals involved in Agarwood, he fell deeply in love with oud, sparking a passion that would shape his destiny. Alongside his diverse professional pursuits, he initiated the oud trade in Abu Dhabi with an initial investment of 18,000 AED. In 1994 his trajectory took a significant turn, when he ventured to Singapore, unlocking new horizons for wholesale trading of oud. From that point forward, there was no looking back… The inception of his perfume showroom in April 2005 marked a pivotal moment in Abu Dhabi. Moving to Dubai in 2012, Murad continued his Agarwood wholesale trading, later unveiling the 'Reeh Al Madinah' perfume showroom in 2016. His success soared with the opening of a second showroom in the new gold souk market in Dubai in 2022. Recognised as a pioneer in the oud trading landscape, Murad's clientele spans the entire Gulf region, including Saudi Arabia, Qatar, Kuwait, and Oman. His exclusivity extends to being the preferred oud and perfume provider to the Royal Family of the UAE, offering them sometime exclusive and limited editions with batches as rare as 10-20 coveted bottles. His exclusive oud and perfumes have found a place of honour with the Royal Family of the UAE. With factories in Dubai and Bangladesh, he engages in international trade, reaching countries like Singapore, Indonesia, Malaysia, Bangkok, and China. Known for his unwavering honesty and trustworthiness, Murad's quest for the purest oud and essential oud oil has taken him across the globe. The aromatics he sources from different corners of the world are believed to date back hundreds of years, embodying his pursuit of creating the most exquisite odours globally.