Reeh Al Madinah to Unveil Five New Nasmah Eau de Parfum at London Launch with Champion Boxer Hamza Uddin

Nasmah Collection Launch · London · Sunday 19 July 2026

London luxury fragrance house Reeh Al Madinah UK is preparing for one of its most ambitious moments to date. On Sunday 19 July 2026, from 2 pm, the brand will host a live launch event at Docklands Sailing and Watersports in East London to celebrate the arrival of five brand new Nasmah Eau de Parfum.

The celebration brings together fragrance, sport and community in a single afternoon. The guest of honour is Hamza Uddin, the current WBA International Champion and English Champion, and one of British boxing’s most talked about young fighters. He will be joined by invited journalists, broadcast and YouTube news reporters, and a selection of well-known lifestyle influencers, all gathering on Cheshire Street to mark the next chapter of the Nasmah story.

Best of all, there is no waiting around. Preorders for all five new fragrances are already open with 30% off, and from 19 July the full range will be available for everyone to purchase.

The Nasmah story so far

The Nasmah Collection is no newcomer. Reeh Al Madinah first introduced the line in October 2025, debuting three signature Eau de Parfum alongside three companion all-over sprays. That first wave gave fragrance lovers their initial taste of the Nasmah character, a confident blend of modern perfumery and the brand’s long heritage in oud and Arabian scent craft.

The opening Eau de Parfum trio is made up of Darven Oud, Rubesse and Velmos, each housed in the distinctive Nasmah bottle and each carrying its own personality, from deep and resinous to bright and contemporary. They were quickly joined by a more playful, wearable format in the form of the Nasmah all-over sprays.

The three all-over sprays, Gyselle, Oud Velle and Canario, were designed for everyday wear, offering the Nasmah signature in a lighter, refreshing mist. Together, the six original products built a loyal following and set the stage for the expansion now arriving in the summer of 2026.

Meet the five new Nasmah Eau de Parfum

The headline of the 19 July event is the arrival of five new Nasmah Eau de Parfum:

Café Fire Citraya Musk Tobacco Matcha Spécila Winter’s Love

Each of the five new Eau de Parfum is priced at £60 before launch savings, and all five are live now on the official Nasmah Collection page for preorder. From 19 July 2026, the new range goes on general sale, available for everyone to purchase.

Guests at Docklands Sailing and Watersports Centre will be among the first to experience the new scents in person, sampling each fragrance and meeting the team behind it. It is a launch style more often associated with the worlds of fashion and motorsport than with independent perfumery, and it reflects the brand’s growing confidence. Rather than release the range quietly online, Reeh Al Madinah is treating the occasion as a genuine celebration, complete with a champion athlete, media coverage and a striking East London setting.

Preorder now, or save at launch

Customers who commit early are rewarded the most. The dedicated preorder window opened on 5 July 2026 and runs until 19 July 2026. Anyone who places a preorder during this period receives 30% off the new Nasmah Eau de Parfum, the single most generous saving attached to the entire launch.

For shoppers who prefer to buy after launch day, the brand is also running a launch promotion. From 19 July to 19 August 2026, the five new fragrances will be available with 20% off. The message from Reeh Al Madinah is simple: the earlier you commit, the more you save, with the deepest discount reserved for the most loyal early supporters.

Hamza Uddin: a champion in the room

Booking Hamza Uddin as the guest of honour is a clear statement of intent. The young flyweight has enjoyed a rapid rise in British boxing, climbing to an undefeated professional record and capturing the WBA International title with a standout stoppage win in Sheffield in October 2025. He also holds the English championship, making him the current WBA International Champion and English Champion, and he is signed to one of the sport’s leading promotional stables.

Beyond the belts, Uddin has become a role model for his community and openly carries the ambition of becoming the first world champion of British and Bangladeshi heritage. That blend of sporting success, ambition and cultural pride sits naturally alongside Reeh Al Madinah’s own identity as a brand rooted in heritage while reaching for a modern, international audience. Fans, reporters and perfume lovers are all expected to show up in numbers because of him.

To capture the moment, the brand has invited a range of media to the event, including established news reporters, popular YouTube news channels and social media influencers. Their coverage will help carry the Nasmah launch far beyond the room and out to audiences across the United Kingdom and overseas.

Hosted by the leadership team

The event will be hosted by two senior members of the Reeh Al Madinah leadership team. Farid Chowdhury, the company’s Managing Director, and Nabil Murad, its Business Development Manager, will guide guests through the programme and lead the celebration of the new collection. Nabil Murad is travelling in from the United Arab Emirates specifically to attend and co-host the launch, underlining how much importance the brand places on the occasion.

Docklands Sailing and Watersports: a landmark East London venue

The launch takes place at Docklands Sailing and Watersports Centre United Kingdom 235A Westferry Rd, London E14 3QS, a purpose-built events venue in the heart of East London, just off Brick Lane and moments from Shoreditch. With Shoreditch High Street, Liverpool Street, Bethnal Green and Whitechapel stations all within easy reach, it is a setting made for occasions exactly like this one.

The venue’s spacious, open-plan main hall will be transformed for the afternoon into a showcase for the Nasmah Collection, giving guests room to mingle, sample the new scents and meet the team behind the brand.

Mark the date

From its first three Eau de Parfum and three all-over sprays in 2025 to the arrival of five fresh fragrances in 2026, the Nasmah Collection has grown into one of Reeh Al Madinah’s most important lines. With a champion in the room, the press in attendance and savings of up to 30% for early supporters, Sunday 19 July is shaping up to be a defining day for the brand.